PR and media relations people will never cease to amaze.  Never.  I mean have you guys ever used Facebook before?  First timers?  What did you think was going to happen exactly?  Did anybody fill you in that the team went 69-93 this year and finished 29 games back and the manager publicly supported Fidel Castro and everyone on the team hates him and are publicly fighting with him and the owner is about to fire him are dumping players in the middle of the year after opening a brand new incredibly expensive stadium?  But yeah definitely run with that question.  It will kill on SEO results.