Daily Mail – Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink.  The owners of Maker’s Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.  The plans became public after an email from Maker’s Mark executives Rob Samuels and Bill Samuels Jr, son of the company’s founder, emerged.  It announced that the bourbon – which used the slogan ‘It tastes expensive… and is’ – will drop its alcohol content by there per cent.  It will now be reduced to 42 per cent ABV from 45 per cent.

In the email, which was sent to clients, the pair are quoted as saying that stores have been running out of Maker’s Mark because the ‘demand for our bourbon is exceeding our ability to make it, which means we’re running very low on supply,’ according to WFPL.  They said they had made the decision after ‘looking at all possible solutions’.  The executives said by cutting the alcohol content they have been able to keep the same taste and increase ‘our limited supply so there is enough Maker’s Mark to go around.’

 

Look I don’t like telling anyone how to drink.  I don’t demand that everyone around drink exactly what I’m drinking or judge them when they order something kind of pussy at the bar (not openly, but if you order a vodka soda understand I am 100% judging you on the inside).  However you want to get drunk is fine by me, none of my business how you start off your good time.   Having said that anybody with any ounce of class and any sense of manliness knows Maker’s on the rocks is the only way to go at the bar.  That’s it.  The perfect out drink.  Not bottom shelf shit like Beam.  No frat boy Jack and Cokes.   No top-of-the-line handmade craft bourbon or something for $22  a glass that screams “I don’t even like this shit I just want to prove to everyone I’m rich and pretend I know whiskey because my Grandpa got me a book about bourbon for Christmas last year.”  Nope just a nice middle of the road glass of Makers.  Little bit of class, little bit of distinction without being over pretentious.   Perfect.   Well that is until they decided to completely ruin their product and destroy pretty much everything I know about going out.  Purposefully watering down your shit and telling everybody about it?  Reducing alcohol by 3%?  Sending proof from 90 to 84 and trying to tell everyone it won’t affect the taste?  Of course it will fucking affect taste.  Fuck outta here Makers.  Going to take 10 shots of Jameson and wash it down with 5 Jack and Cokes like I’m fucking 19 again at a Tri Delt Mixer to drown my sorrow.

 

 

PS-  I also love Bulleit.