Business Insider- Coolio, the man who reshaped Stevie Wonder’s “Pastime Paradise” to bring the 90s “Gangsta’s Paradise,” is selling the rights to his Grammy-winning single, along with 122 other songs. Why would he ever do such a thing? Apparently, the rapper is auctioning off the rights to his music catalog in order to further his career as a chef. Some of you might remember Cookin’ With Coolio back in 2009, a cookbook that made him a New York Times-bestselling author. According to a press release, Coolio is planning to “invest the funds from the song catalogue sale to expand his cookbook series and his online cooking show of the same name.” Even though the 50-year-old rapper hasn’t hit the album charts in over a decade, his old-school hits are reported to pull in $23,227 per year in royalties. All 123 songs will be up for grabs at the Royalty Exchange and are expected to fetch between $134,000 to $225,000.
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I guess I’m supposed to be surprised by a story like this, but in a world where Vanilla Ice makes a living renovating houses and selling them for a profit Coolio doesn’t even come close to the most surprising post-90s rap career change. Action Bronson quit being a chef to become a rapper so it was only a matter of time before the universe got its revenge, and I can’t think of a better sacrificial lamb than the guy who’s most famous for the inspiring Amish Paradise. But there is one thing that caught my eye that makes me think this has the potential to be the best investment you could ever make:
Everyone getting all excited about Gangsta’s Paradise is totally ignoring the fact that the Aw Here It Goes has seen an 205,900% rise in popularity in the past four years if I’m doing the math right (I’m definitely not). If it maintains that pace you’re looking at a cool $8 million in your pocket in 2017 just for owning the rights. The Kenan and Kel theme song is your ticket to riches. I’m not saying I’m the guy to go to when it comes to investments but this seems like a no-brainer. K and K hasn’t even come close to reaching full 90s nostalgia saturation and when the internet rumor that Kel is dead inevitably comes true in the next couple of years you’re looking at a fucking goldmine. You heard it hear first.