Johnny Football is now property of Nike.
Johnny Manziel, the 2012 Heisman Trophy winner and potential first overall pick in May’s NFL draft, informed the world’s largest shoe and apparel brand that it had won the sweepstakes to outfit his feet and use him in marketing campaigns, Nike spokesman KeJuan Wilkins confirmed Thursday night.
Financial terms were not disclosed, but sources told ESPN.com that it’s a multiyear deal that will be the highest price paid for a rookie in this year’s class. Manziel’s team negotiating the deal included LeBron James’ business manager, Maverick Carter, and Fenway Sports Group.
Adidas, Under Armour and New Balance’s Warrior brand all submitted bids for Manziel’s marketing rights.
Although his future prospects are far from certain, Manziel is the prize rookie of this year’s class.
Landing Manziel eventually might lead to Nike using the phrase “Johnny Football.” The U.S. Patent and Trademark Office currently is evaluating the application filed by an organization in College Station, Texas, which claims “Johnny Football” does not refer to a living person. Manziel, who filed the application later on, obviously claims otherwise.
One word. CHAChingggggg!
First step to superstardom. Dominate college football on the field. Second step. Dominate college off the field. Third step. Sign with Nike. Fourth – get drafted and flip the NFL on its head. 3/4 of the way there. Legend of JFF gets bigger and bigger… God made JFF beautiful, white and strong, and when Johnny knock some fools out Johnny gon knock em out wit Nikes on his feet.
PS – How about New Balance throwing their hat in the ring? Think Johnny laughed in their face or was nice about it?