(^ drinking because Katy Perry told them to)
USA Today – Snoop Dogg’s “I Drink I Smoke” suggest he’s sipping on Patrón tequila ‘til it tastes like water — but are these lyrics encouraging college students doing the same? A new study from the University of Pittsburgh finds a correlation between the number of times alcohol brands are mentioned in top 40 songs and the amount of binge drinking occurring among young adults.
Surveying 2,500 young people to see if they liked a selection of ten top 40 hits that mention alcohol, the results show that those who answered yes were also found to be three times more likely than their peers to drink — and twice as likely to binge-drink.
Only 8 percent of the 2,500 studied were able to recall specific brands mentioned in songs, but these people were even more likely to drink than the others studied.
David Jernigan, the director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, believes the number of alcohol mentions in songs are not accidental.
“Clearly companies are spending money on this kind of marketing. The most well known is P Diddy with his 100 million dollar contract with Ciroc,” says Jernigan.
So young people who like top 40 hits that are played at parties tend to drink more than people who don’t like top 40 hits?
I have a question. Can we take every dollar, every cent, every gigabyte of computer space and every hour of manpower that goes into these scientific studies and surveys that we blog about and put it all into cancer research? Or really anything that’s actually important? Like if you’re at a university and you’re sitting down cooking up a survey and getting ready to pass it out around campus just stop for a second, think, and say hey, maybe I can contribute my time and effort in a more meaningful way? It’s up to you what it is, just try something other than “college kids who party and listen to hot music drink a lot. Probably more than kids who don’t like music or partying.”
And by the way if you think literally anyone listens to the lyrics of the songs at a bar or party and decides to start drinking because the singer told them too you are an astounding moron.