SB Nation- There is the Florida coaching staff, which is attempting to redefine the entire medium with a series of horrendous MS Paint-style photo edits complete with hashtags. Wyoming has joined in. Oregon State is in the mix. Then there is Georgia Tech. Specifically, Yellow Jackets offensive graduate assistant Preston Pehrson, who joined Twitter on January 30, mostly to troll snowed-in Northerners: That hashtag eventually morphed into something called “The Migration,” an attempt to lure recruits from the mid-Atlantic, upper Midwest and Northeast to Atlanta. Remember how Ed Orgeron told his Ole Miss staff that their planes did not fly north? Georgia Tech’s apparently go out of the nation’s most fertile recruiting ground to farm the snow-packed states.If it had remained Pehrson reminding potential Georgia Tech recruits that Southern cities have warmer weather than Northern cities, it would have remained annoying but innocuous. That, of course, was not good enough for Pehrson. He inevitably turned to that hot new recruiting tactic: Photoshopping.
Mark my words: 50 years from now people are going to look back at 2013 as the year that redefined the recruiting game. Mississippi State and NC State finally gave the ballers of the country the love they deserve, Rutgers basically stopped trying and it was still awesome, and Florida showed the world that they’re five years behind on pop culture. But I don’t know if anyone can touch @CoachPehrson. Dude is absolutely relentless. You think he cares that people might not want to go to a tech school with a 100:1 gender ratio and a Barstool intern no one has ever heard of? Fuck no. People liking nice weather + Hotlanta having nice weather=#TheMigration. Flawless execution.
Instagram straight flexin
Apparently no one has told Atlanta it’s not 2001 anyone
Coach loves him some Will Ferrel:
And perhaps his magnum opus: